Mission statement and practice: case studies of edupreneurers’ Intentions and actions

Shaista Khalid, Muhammad Anwar Ul Haq, Zubair Ahmad Shah

Abstract


Present study aimed to explore the intensions of edupreneurs in relation with their practices toward quality of education they are imparting. Objectives of the study were to find out the motives and practices of private edupreneurs and to compare it with the perceptions of parents and teachers about quality of education claimed by the schools. Qualitative research design was opted for the study and using purposive sampling technique fifteen edupreneurs running well reputed private schools in cities of Sargodha, Lahore and Gujrat were taken as sample. Teachers (N 26) from these schools and parents (N 19) as stake holders were also the part of sample. Document analysis, Semi structured Interviews and focus group interviews were conducted to gather the data for the study. Three indicators of quality i.e. input, process and product were studied. Thematic and content analysis of data revealed that eduprenerers had five major motives i.e. to increase quality of education, to establish their strength by accepting this business as a challenge, to earn money, to be economically independent and to serve the society by playing their part. Majority of the teachers and parents reported earning the money as major focus of the school in contrast with the mission statements of schools which spoke of quality education as the first priority of schools. Parents perceived high fee structure and load of foreign text books as the major indicator of quality of education. The findings indicate general perception of the society where schools with high fee structures are reputed as status symbol in society and are equalized with quality education. Research findings may be implied by adding the element of accountability to the edupreneurers. Future research might investigate the phenomenon of quality education by using mixed method research design.

 

Key words: edupreneurers, private schools, motives, quality education, stake holders


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