Social Media Financing: “Youtube” as a Source of Income

Abstract

With the development and change of information technologies, Youtube, Dailymotion and so on. Video sharing sites have become an indispensable part of our lives. These sites offer different features to their users, such as education, entertainment and income generation, thus increasing the number of users every day. Especially in recent years, it offers attractive opportunities to its users with its revenue generation feature. As the spread of the Internet has also increased the users of video sharing sites, it has enabled the users to reach the monitored location by the preference of the users. With the help of social media sharing sites, the costumers who generate income by producing and sharing content independent from time and place have brought a different dimension to the methods of obtaining classical income. Recently, social media networks have become widespread and the number of users has increased and social media has begun to change news, information sharing, communication and discovery habits. Since the social media platform has the power to influence a large audience, it allows individuals with different purposes to meet in the same environment. With these sites, people can share content, profile, idea, perspective and perception simultaneously. With the high number of users on these sites and the fact that people spend a certain part of their day on social media, instant sharing can be monitored by millions of people in the world in a short time. The fact that people spend a certain time on the Internet on a regular basis daily has brought with it a transformation in which people who are only watchers have begun to be watched later. Turkey is 10. Values in the world in terms of YouTube views. Channels that are called YouTuber are paid more than US $ 100 million for channels that are charged as US $ 0.050 per view. In this study, this transformation process will examine the effects of social media networks on youtube's financial cycle and income.