Cultural Diplomacy as a Method for Promoting Kosovo in the World

Abstract

Abstract

Cultural diplomacy as one of the main forms of different countries’ promotion and also with the focus on the cultural aspects and traditions of the respective ones, has been very effective in presenting the values of an entire country and its citizens .Being known since the ancient  times, based on different contacts and communication between people, especially those of a commercial character, it marks the first steps of what is known as cultural diplomacy, which besides its benefits, also was focused on the exchanging of the ideas and values between people and countries. For the successful realization of such a form of diplomacy, many engagements of people related to culture, history, art, sport and other important areas are needed.

 The purpose of this paper will be to reveal the many values that our country Kosovo has, focusing on the historical aspect, the cultural heritage and the natural resources it possesses. Many of Kosovo's assets are protected by UNESCO, which shows even more of their values but as a matter of fact it is needed a greater diplomatic engagement to make their promotion because nothing could better than the culture reveal the past and the present of an entire population and a state.

Numerous objects of great historical value, great natural wealth and religious objects of all beliefs are characteristic and a great asset of Kosovo and its citizens. This requires a qualitative promotion from the government of the country through cultural attaches to embassies of different countries around the world.

Key words: Kosovo, diplomacy, culture, heritage, UNESCO, religion