The Campaign before the Accession Referendum in Poland in 2003

Maria Marczewska-Rytko

Abstract


In accordance with the schedule of accession referendums as part of the EU’s Fifth Enlargement, the following voting order was planned: Malta (8 March), Slovenia (23 March), Hungary (12 April), Lithuania (11 May), Slovakia (16-17 May), Poland (7-8 June), the Czech Republic (13-14 June), Estonia (14 September), Latvia (20 September). In Poland, the referendum result was accepted as binding. The requirement of a minimum turnout was over 50%. The goal of the paper is to analyze the campaign before the accession referendum in Poland. The then political elites in power supported Poland’s accession to the European Union structures. That is why all functional solutions were sought in order to achieve the intended goal.  Reference to expert knowledge was noticeable both at the substantive level (e.g. in the legislative process) and at the communication level (e.g. the use of various communication methods in order to encourage citizens to take part in the referendum and vote “yes”).


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