Motivation and handicap factors of Halal tourism destination: An Empirical Investigation in Spain.

Juan Carlos Martin, Oubdi Lahsen, Slimane Zergane

Abstract


Halal branding industry and the Islamic finance have grown in parallel without implementing adequate synergies. Both industries have advanced especially since the 60s of the 20th century, and Malaysia is probably the country of reference for the support received from the national and local authorities since its inception (Muhamed & Ramli, 2016).

Since the development of the Halal industry and Halal tourism is at an early stage, there is variation in opinion on Spanish market and revenue sizing, as well as different perspectives on the activities of existing players in these fields. This study followed the sequence of steps that should be performed in developing measures of constructs. The measurement was tested and found to be both reliable and valid. However, although Muslims make up one of the largest tourist markets in the world, perceived value of tourism offering oriented toward this market has not been clearly defined. Our results show how the culture has a direct moderating effect on the degree of agreement that respondents have over the active role that Islamic Finance has to play, finding that English respondents agree more than Spanish and Arabs respondents. Therefore, the purpose of this paper is to analyze the type of active role that Islamic Finance can play in developing the Spanish Halal Tourism examining an important gap that exists in the literature, identify the motivation and handicap structures of Halal tourism in Spanish destination and the interrelationships between different factors of customer satisfaction to develop and test a conceptual model of the Halal tourism in Spanish market.


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