Retail Company Competitiveness Under Conditions of Intellectual Competition

Iana SALIKHOVA, Igor Arenkov, Dinara Yaburova

Abstract


The modern development of intellectual competition makes organizations find the ways of enhancing their competitiveness. While the issues of sources of attaining competitive advantages and competitiveness assessment have been widely discussed by numerous researchers, there is a paucity of studies pertaining to the impact of different factors on developing retail company competitiveness under conditions of intellectual competition.

 

In this paper we try to examine the factors affecting the competitiveness of companies engaged in retail trade.  An exploratory field study utilizing an inductive methodology involving a multiple-case study approach was undertaken by conducting in-depth interviews with 10 key top-managers of retail companies in Saint Petersburg in the period of April-June 2017. As the present and also future success of a company is largely predetermined by the conditions in which the company exists, the interview included open questions concerning factors of both internal and external environment.  We utilized content analysis techniques to identify these factors with their associated variables.  The procedure of content analysis was divided into two stages. The first stage dealt with identification of mentioned variables. The second stage of content analysis dealt with the identification of factors with their associated variables influencing the retail companies competitiveness in order to develop a research model. This study offers a comprehensive model for future competitiveness research and provides managerial implications for organizations to enhance their competitiveness.

Work is performed with financial support of the Russian Fund for Fundamental Researches, grant № 16-02-00172 «The development of multi-level competition theory, its methods and techniques».


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